Blog
Insights, cases and instructions on Design Thinking, Lean Innovation and Customer Centricity
Latest
A design thinking approach to innovation in the midst of the AI Revolution
Imagine you could Innovate your business, simply by asking an AI to do it for you. At the time of this writing, there is no shred of doubt left, that the AI revolution is real and the developments in the field of Generative Large Language Models (LLM’s) and the advancements in Artificial General Intelligence (AGI) are adding something much more dramatic to the mix than what we have ever seen before in the public perception of AI.
Jonas Bärtsch
What is a Service Blueprint?
Services are a complex interplay of several process steps, people, and technologies. The service blueprint is an essential tool in the development of services.
Jonas Bärtsch
The Competitive Advantage of Sustainable Business Models
Sustainable business models consider the impact business activities have on ecosystems and on society and how to minimize or completely offset them.
Thomas Etter
How to Solve Complex Problems With the Design Thinking Process
Design thinking solves problems by connecting with the user experience and testing solutions. Let’s go through the stages of design thinking.
Thomas Etter
Why Innovation Processes Are Key for Business Growth
An innovation process can improve product development, customer service, and beyond. Start making valuable changes with these strategies and tips.
Thomas Etter
All
AI Transcription: A Game Changer for Analyzing Customer Interviews
In the rapidly evolving business landscape, understanding customer feedback is paramount. However, manually transcribing and analyzing customer interviews can be time-consuming and prone to human error. AI transcription offers a revolutionary solution. This post will explore the importance of AI in transcribing customer interviews, its impact on various industries, and provide a step-by-step guide to effectively using AI transcription for your business needs.
Jonas Bärtsch
Design Thinking vs. Agile: Innovation Processes Compared
When comparing design thinking vs. agile, agile involves improving the product after its launch. However, it’s worth considering a third option: design sprints. Design thinking and agile are two of the most popular innovation and development processes right now.
Thomas Etter
Everything You Need to Know About the Agile Design Process
The agile design process takes an iterative, not linear, approach to product development. Let's go through each stage in the process and what tools can help. The agile design process gives software professionals and innovation teams the power to quickly create better software and products.
Thomas Etter
How the Voice of Customer Research Can Help You Pass the Competition
Your company stands to learn a lot about what your customers really want and where your business model needs to improve by using voice of customer research.
Thomas Etter
From Ideation to Prototypes: Using the 5 Design Sprint Phases
The five design sprint phases help the team focus on the end user's experience, identify potential issues, and propose and prototype solutions.
Thomas Etter
How No-Code AI Can Help Level up Your Business
No-code AI allows smaller companies to access data-driven insights about their customers. Here’s how it can help with sales, marketing, and beyond.
Thomas Etter